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Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.

The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.

Some sites provide free registration, but may offer services which require a monthly fee.

Other sites depend on advertising for their revenue.

The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.


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