Google booty cam

Each tool come equipped with different features such as built-in biners, grabby wings, hooks, etc.

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Enter the nut tool – a long flat piece of kit specifically designed to pull out stuck gear.

There are around 20 nut tools commercially available in the US with many options under $20.

These "booty cams" ostensibly aim to reduce returns—better fits equal happier customers—but in the age of viral videos that can make instant stars out of the unsuspecting, you may want to ask if that camera feed is secure before turning your back on this latest retailing innovation.

Stores now using booty cameras include Industrie Denim and American Rag, which sell high-end blue jeans.

— they are hunky, otter triathletes raising money to fight leukemia, which is pretty cool.