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Looking to the future The Utherverse patented technology enables thousands of Internet Service Providers with networks of millions of users to be connected to the game's servers at the same time, so Shuster wants to host conventions for different industries that people can attend from their computers.
The company also plans to offer more educational services."Virtual worlds will be able to improve global education.
One third of the Utherverse's 50 million visitors are in Europe, and 50% are in North America.
Utherverse's better-known rival Second Life currently has only 38 million players.
Friendship was becoming commoditised as people could hide behind their computers and become quite mean," he says."I looked to develop a community, where we could take technology and manipulate it back around to our human routes where we can have fun, and that's what we've done here.